Case Studies

echo developed a four-touch multi-channel campaign using, our data-driven lead conversion and distribution tool. After the final touch-point, all campaign activity is then uploaded into ADP's CRM for tracking and ROI calculations.

Catholic Charities' Director of Gift Planning, along with echo's internal sales and creative team worked together to create a strategic double-paneled postcard with increased graphic content that was personalized based upon data. The addition of personalization enhanced the message's relevancy to the recipient and the detailed graphics simplified the explanation of an annuity gift.

Educate Online wanted a more efficient way to market their services to the parents of prospective students. Incorporating the milestones defined by Educate, echo created a decision-tree response system that completely automates the marketing process. Out of 4,400 kits mailed, 4,000 were responded to - a rate of 91%.

Good Tidings had limited information available on clients. echo's challenge was to devise a way to reach every client via multiple channels, gather updated information, and drive clients to the show.

Our creative team designed a multi-channel, user-friendly campaign that supported the Good Tidings brand.

echo compiled all the various response information into a single 'pure' database to be used as a foundation for future Good Tidings campaigns.

Music & Arts needed to supply their retail outlets with gift cards, both for consumer purchase and various promotions. echo's access to multiple resources and team approach streamlined this project for Music & Arts.

echo met with Sylvan's Direct Marketing Team to devise a solution for all information requests through all channels. Now, on a daily basis, echo receives a data dump of consolidated DVD brochure requests and requests for emailed information. Franchise centers have been relieved of the burden of following up on leads with printed collateral as the process is now centrally automated.