Data Driven Communications

For sales-force based companies, the marketing department usually serves three masters – the internal sales team, senior management and the almighty consumer.

• Sales reps want timely information and warm leads from your marketing that they can quickly convert into sales
• CEO's want a demonstrable, positive impact on the bottom line... yesterday.
• Consumers want information relevant to them, information that will make their lives easier, more interesting, or more profitable.

Combine all these demands with the nuances inherit in sales-force based organizations; satellite offices, multiple divisions with different needs, various time zones, and your need to maintain universal brand control, you've got one seriously complex situation.

At echo, our marketing and IT teams worked together to develop a suite of data driven tools designed to help our clients streamline, and simplify their communication processes internally and externally; all while increasing responses and results.

• Client Retention: a program that keeps your sales pipeline full
• Lead Acquisition: our lead acquisition and distribution program.
• Collateral Management: a web-based collateral management and distribution system customized to your company's specific needs.